In psychology, frames are also known as scripts or schemata. For e. This can change the perception of the issue among the readers. Should Fox News acknowledge its conservative bias? According to some sociologists, the "social construction of collective action frames" involves "public discourse, that is, the interface of media discourse and interpersonal interaction; persuasive communication during mobilization campaigns by movement organizations, their opponents and countermovement organizations; and consciousness raising during episodes of collective action.
Sociological framing focuses on "the words, images, phrases, and presentation styles" that communicators use when relaying information to recipients.
Frame-alignment[ edit ] Snow and Benford regard frame-alignment as an important element in social mobilization or movement. Resources Framing Theory The concept of framing is related to the agenda-setting tradition but expands the research by focusing on the essence of the issues at hand rather than on a particular topic.