No logo thesis

No labels book

It is a welcome and refreshing antidote to the despair, anguish, and gen-X cynicism of the s. Rodriguez de Gerada is a culture jammer who is skilled at the practise of parodying advertisements in order to drastically alter their message. Taking aim at the Brand Bullies. Speaking truth to power: Representations of the intellectual. But as with any choice, there is a price to be paid for the choice to write in a populist and more journalistic voice and to emphasize recent events. These first three sections sketch out how the hegemony of branding has been achieved. In its bringing together of the culture of consumption with production practices, I would argue that it is of interest to those in cultural studies. As the baby boomers moved into old age and many passed away, brands had to find new markets. References Drainie, Bronwyn. Also Klein discusses citizen art. Recommendation If you study, or have any interest in, marketing, economics or even business ethics this book is a must.

Ina Tenth Anniversary edition was published with a new introduction. In other words, Klein uses journalistic conventions of balance, objectivity, quotation, and sources to ethical and political advantage.

no logo amazon

It is a welcome and refreshing antidote to the despair, anguish, and gen-X cynicism of the s. And at one point she writes: "Political solutions - accountable to people and enforceable by their elected representatives - deserve another shot before we throw in the towel and settle for corporate codes, independent monitors and the privatization of our collective rights as citizens.

no logo libro

Pie charts indicate the numbers and ages of people employed in retailing as opposed to manufacturing, and the increase in the number of employees engaged in "temporary" work that is actually a permanent condition. For these reasons, she says, it is no small wonder that Tommy Hilfiger, Reebok, and other brand name companies are finding themselves under attack.

Klein goes back to the arguments and the promise of her opening chapter where she states that: "anti-corporatism is the brand of politics capturing the imagination of the next generation of troublemakers and shit disturbers and we need only to look to the student radicals of the 's and its versions in the movements of the 80s and 90s to see the transformative impact such as shift can have" p.

No logo naomi klein summary

No Logo is smart, hip, and socially relevant. As the baby boomers moved into old age and many passed away, brands had to find new markets. The Literary Review of Canada has named it one of the hundred most important Canadian books ever published. Also Klein discusses citizen art. As examples, she looks at the appropriation of the style of African-American youth culture in the inner cities and the targeting of schools and universities. Sara-Wiwi was killed in Nigeria in as a result of his protest against Shell Oil's devastation of the traditional lands of the Ogani people and the impoverishment that had resulted. Klein retains my interest by avoiding finger-pointing moralism. In other words, Klein uses journalistic conventions of balance, objectivity, quotation, and sources to ethical and political advantage. And she considers corporate censorship: control of the media and distribution channels, the way aggressive protection of trademarks blurs into harassment of critics, and the willingness of multinationals to appease repressive states. Her account of corporate mergers, for example, only mentions in passing the decline in anti-trust action by the United States Federal Trade Commission. While not overtly theoretical, it is informed through and through by political economy. She lays out the risks involved in refusing to take corporate hand-outs when public-sector funding is being squeezed, and she provides statistical evidence on the decline of tax revenues from corporations as a means of substantiating her political argument.

She uses statistics presented in compelling visual display to advantage. Nike uses third world labour to produce its products. Finally, I disagree with Bronwyn Drainie's criticism of the book's aesthetics.

The discarded factory summary

When dealing with intellectual property — the legal basis for much of what she discusses — she never really distinguishes trademarks and patents and copyright , with no exploration of the differences in the capital of say Nike, Monsanto, and Microsoft. The focus here is on the reduction of culture to the commodity form. The inconvenience of production is contracted out. A couple of chapters in, your mind is already reeling. Klein discusses the morality of this type of marketing to insecure teenagers. Finally, I disagree with Bronwyn Drainie's criticism of the book's aesthetics. The marketing of cool to the young The source of marketing to youth, Klein reports is the identity crises brands suffered when the baby boomers fell off the consumer spectrum. She lays out the risks involved in refusing to take corporate hand-outs when public-sector funding is being squeezed, and she provides statistical evidence on the decline of tax revenues from corporations as a means of substantiating her political argument. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. While she eschews labels that might position her as a spokesperson for a generation, Klein's ethical and political point of view is prescient given the recent spate of activism and, I think, positions her admirably as an important public intellectual. Graphs show the phenomenal increase in spending on advertising, and the decrease of taxation levels in North America.

It is a slick-looking object, which has been criticized for imitating the values that it admonishes and for pandering to the youth market Drainie,

Rated 9/10 based on 60 review
Download
No Logo: Taking Aim at the Brand Bullies (Naomi Klein)